1988:
- PT Multiway was founded, focusing on direct selling of transparent soap.
1989:
- PT Pacific Nugrasegara was founded, marketing transparent soap to mass market that reached as far as Malaysia, Singapore, Japan, and USA.
- PT Totalcare was founded as a direct selling company that leveraged the intimate relationship between the Company and its distributors.
1991:
- PT Total Citra Jaya Mandiri was founded to market health supplement to mass market. The company obtained a license to distribute various health supplements under the ‘Total Image’ brand, including Ester-C, which immediately became a market success.
1992:
- The two direct-selling companies (PT Multiway and PT Totalcare) were merged into a stronger company PT Multicare Mitra Sejahtera.
- PT Indocare Citrapasific was founded as a holding company.
1993:
- PT Citrasemesta Asrisejati (CSAS) was founded to manufacture personal care and transparent soap, ensuring the consistency of product quality and timely delivery.
2001:
- PT Total Citra Jaya Mandiri that marketed health supplement to mass market was renamed to PT Totalcare Nutraceutical in order to more appropriately reflect the products marketed.
- The Institutional Marketing Division was founded to capitalize on the potential of B2B market. With the support by CSAS and other partners, the division served Indocare-owned companies as well as external customers.
2003:
- Indocare first applied International Organization for Standardization (ISO 9001:2000) to ensure consistency in quality and improve customer satisfaction. The certificate has been renewed to ISO 9001: 2008.
2005:
- Indocare Management applied Balanced Score Card (BSC) system in order to translate the mission, vision and strategies into the initiatives and action plan of every employee.
2008:
- CSAS obtained Good Cosmetics Manufacturing Practices (GCMP), which ensures that the products are manufactured under rigid care and safety measures.
2014:
- CSAS obtained halal certification